Eating salmon - killing Tasmania

This spectacular campaign was launched with a series of billboards in regional Victoria, and at Tullamarine Airport.

Eating salmon? Killing Tasmania rapidly became NOFF's signature slogan, and continues to feature in our This is Fine campaign drawing the attention of people throughout Australia to the impact of the farmed salmon industry on our health and environment

Eating salmon - killing Tasmania is now widely recognised - and supported. Many people throughout Tasmania and on the mainland no longer buy farmed Atlantic salmon. Tell your supermarket! Tell your favourite chef!

"Help more people learn about this issue."