Events

NOFF has launched a nationwide advertising campaign in the run up to Christmas, alerting mainland consumers to false marketing of Tasmanian-produced Atlantic salmon as "clean, green, sustainable and healthy". The advertising blitz had already been viewed more than 200,000 times on social media within days of being rolled out.

76 environmental, community, and animal welfare groups, including NOFF, expose the farce that is the Global Seafood Alliance's Best Aquaculture Practice standards, and conclude, with evidence, that the standard is little more than an industry-established and dominated marketing scheme that functions to protect the salmon farming industry.